Maybelline

Click on Logo for Maybelline Website Erin Wasson Josie Maran Adriana Lima Adriana Lima Adriana Lima Josie Maran Kristin Davis Tomiko Fraser Erin Wasson Adriana Lima Adriana Lima Josie Maran Josie Maran Josie Maran Josie Maran Erin Wasson Christy Turlington Yomi Abiola, Erin Wasson Christy Turlington Sarah Michelle Gellar Josie Maran Christy Turlington Josie Maran Sarah Michelle Gellar Christy Turlington Josie Maran Sarah Michelle Gellar Cindy Crawford Josie Maran Christy Turlington Christy Turlington Sarah Michelle Gellar Christy Turlington Josie Maran Josie Maran Daniella van Graas Josie Maran Josie Maran Christy Turlington Josie Maran Josie Maran Melina  Kanakaredes Josie Maran Heather Stewart Whyte Yammile Ceballos, Josie Maran Christy Turlington Melina Kanakaredes Josie Maran Josie Maran Erin Wasson Josie Maran Josie Maran Adriana Lima Erin Wasson Erin Wasson Adriana Lima Adriana Lima Adriana Lima Zhang Ziyi Erin Wasson Adriana Lima Christy Turlington Adriana Lima Adriana Lima   T.L. Williams founded The MAYBELLINE Company in 1915 and introduced MAYBELLINE Cake Mascara in 1917 as the first modern eye cosmetic to be produced for everyday use. The firm and brand name MAYBELLINE was adopted in honor of his oldest sister, Mabel, from whom he originally received the idea of producing an easy-to-use product to darken the eyelashes which could be sold commercially. Cake mascara was originally advertised and sold exclusively by mail. It was received so well by the general public that women started asking for it in drug stores. The MAYBELLINE success story didn't really start until mascara first appeared in the nation's variety stores. In September 1932, a special 10-cent package of MAYBELLINE mascara was designed for sale in these stores. The subsequent success of this product has become legend. MAYBELLINE eyebrow pencils came along a few years later. Eyebrow pencils were the natural follow-up to the solid mascara as the company's second eye cosmetic. Eye shadows of various shades were added in the 1920's and have increased in popularity and general usage year after year. Maybelline at Drugstore.com Back to Main Ad Index

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