It was in the 60's in Barcelona, when Andres Sarda
decided to create his own feminine lingerie brand. Sarda, a textile
engineer, who came from a family with clothes industry tradition since the
end of the 19th century, decided to rupture with the conventionalisms of a
time that had an esthetical darkness and dreamed of bringing his particular
ray of light.
Convinced that feminine lingerie could be delicate, flattering, and
tempting, he put himself in the place of women and committed all his efforts
on banishing the old and used lingerie from all the drawers, which were
filling them at the time.
Sardi searched for the softest
fabrics, the lightest shapes, and the most fascinating colors. He used the
most recent technologies and explored innovative materials to create
suggestive and avant-garde collections.
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