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Victoria Silvsted

Emilie Adams

AB/SOUL at Yoox
AB/SOUL Princess at Yoox

A modest size firm is founded towards the end of the Seventies producing jeans clothing for Trieste and its province 'it's called Emanuel Jeans' less than twenty years later it acquires international renown as its small enterprise becomes a solid reality of Italian manufacturing. It's founder Alfio Baldassarri was the man who introduced the first sewing machine into an old shed 'the first brick' to be used in making jeanswear intended for distribution in this area of Italy. It was towards the end of the Seventies, the golden era for the fabric of Genoese origin. Eighteen years have gone by and Emanuel Jeans has certainly made a lot of headway. Its expansion began on the domestic market and soon spread abroad. 'Today we sell our collection in 40 countries all over the world'. Now, in Ostra Vetere, not far from Senigallia, there rises a modern ten thousand square meters complex with smart wooden floors which apper to contrast with the trated iron doors and the white walls on which hang panels according to the theme of the proposed collections. The sewing machine become replaced by avant garde plants capable of speeding up work processes and provide the flexibility which allows the firm to produce one million garments a year and be able to re-assort all over Europe in few days. \r\nIn our present location there are only thirty of us, a team made up of young people who design the collections often drawing inspiration from what they see around the world and then come up with the prototype of the products. We also avail ourselves of the collaboration of about thirty outside workshops, making a total of about six hundred people working on the design and execution of the creations signed Emanuel Jeans. Today in the de-localisation of manufacturing abroad, these creations can still claim to be authentically 'Made in Italy'. Everything is made domestically in the absolute observance of philosophy called total quality.

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